AMT Auto - Internal Solution

As part of AMT Auto’s digital transformation, I took on the challenge of redesigning their internal back-office system—a tool at the heart of daily operations for sales, finance, and ops teams. The existing system had grown unwieldy over time: cluttered screens, inconsistent navigation, and inefficient workflows made even simple tasks frustrating. People were creating manual workarounds just to get through the day. At first, stakeholders were asking for small fixes—a search bar here, a shortcut there. But it was clear these were symptoms of a deeper problem. I proposed stepping back and rethinking the system from the ground up. My goal was to simplify complex workflows, surface the right data at the right time, and create a more intuitive experience tailored to how teams actually work. I led cross-functional workshops and spent time with users across departments to understand their day-to-day. Through this research, recurring pain points emerged: too many clicks to complete core tasks, poor visibility of key data, and no clear flow between related processes. By mapping end-to-end journeys—from lead generation through to fulfilment—I spotted overlapping steps and manual gaps that could be automated or eliminated altogether. To test new ideas, I prototyped two concepts: one focused on search as the central interaction, and another built around a clear, task-oriented layout. Testing showed a strong preference for the latter—it gave users a sense of structure, reduced cognitive load, and supported how they actually thought about their work. The final design introduced a clean, modular system with persistent navigation, clear data hierarchy, and a guided quote-to-fulfilment process. It brought together CRM, fleet, and finance functions into one coherent platform. The result? Faster workflows, fewer errors, and a more seamless experience for everyone involved. Internal teams reported higher satisfaction, and the development team appreciated the clarity and reduced risk that came from early validation and testing. This project reminded me that great user experience design is about listening deeply, challenging assumptions, and solving the real problems behind the requests. It wasn’t just about making the system look better—it was about making it work better.